What happens when the world’s premier avocado company acquires a salsa and guacamole company? A delectable blend of businesses results—and also the need for rebranding and repackaging. We took Salsa Lisa’s packaging and gave it an upgrade—to a clear, transparent label so that the product’s fresh ingredients can be seen, and also gave it a bolder typeface for a better statement on the shelf. These savory improvements helped Calavo position their new brand, Salsa Lisa, within the produce sections of supermarkets nationwide, plus also sell to eateries such as Baja Fresh.

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