“Good Taste Is Everything” What is good taste? Calavo Growers—and their top quality avocadoes, papayas from the Hawaiian Big Island, and savory salsa. They say that avocadoes are now all the rage—but we’ve known this all along, having helped Calavo Growers get their message across through their annual reports for nearly 20 years. This year’s report gave a delicious view of how the consumer demand for avocadoes has skyrocketed in the past 5 years, with 500 million pounds of avocadoes being consumed in just Los Angeles and New York City alone last year. Along with colorfully appetizing pictures of Calavo’s products prepared and ready to almost eat off the page, we sprinkled in tantalizing statistics such as that 29% of millennials (ages 21-34) will pay a premium for healthier value-added products, and that 5 million instagram photos with the hashtag#avocado were recorded last year. In this way we brought home the message that Calavo Growers are continuing their long time trend of delivering the best quality, service and tasty satisfaction to an ever expanding customer base—and doing it all in good taste.