“Fresher Than Ever” takes on a whole new meaning when applied to 90 years “young” Calavo Growers. This world renowned company bringing the avocado to everyone’s table has grown and ripened with the ever changing market conditions, and has allowed McBrandStudios to assist with this growth for the past 20 years.
The Annual Report is as colorful and inviting as the avocado itself, while showcasing the company’s many successes and interesting facts for the shareholder to savor. It is “classically Calavo,” using clean, simple design, crisp graphics, and images which convey “fresh facts” about the avocado industry, showcase sleek charts and has easy to read copy. We took their vision of a report that would portray the future-thinking, constantly expanding and ground-breaking nature of Calavo and combined that with the ever growing “Fresher Than Ever” image the public has of them to create the clean, hip and delectable 2015 Annual Report.