Calavo 2018 Annual Report
Calavo 2018 Annual Report

Calavo 2018 Annual Report
Calavo 2018 Annual Report

Calavo 2018 Annual Report
Calavo 2018 Annual Report

Calavo 2018 Annual Report
Calavo 2018 Annual Report

The admired Calavo brand—and its widespread recognition and affinity with our customers—is no flash in the pan. Instead, this respected reputation is a result of a 95-year company tradition of delivering the finest, highest quality and most flavorful avocados, fresh fruits, vegetables and other products worthy of carrying our name.

 

Focused execution year-in, year-out delivering on this brand promise translates to nothing short of super visibility among customers and consumers. Calavo’s brand equity is one of our most valuable intangible assets. 

 

Reciprocally, from a company standpoint, visibility has an altogether different meaning: a clear, unimpeded industry perspective that powers our market leadership. Calavo’s core strengths in sourcing, production management, sales and distribution are built upon our senior management team’s decades-long industry experience. It provides us the vision, know-how and breadth of grower and customer relationships—among numerous other factors—that represent true strategic differentiators and competitive advantages.