“Eat. Live. Grow.” This was the feel and concept for not only the 2014 Calavo Grower’s Annual Report, but for their company’s culture and public image as well. Each one syllable word became a “chapter” to describe the steps and growth the company had taken that year, emphasizing that Calavo is an industry story that continues to unfold. The colorful full page images of people enjoying the healthy benefits of not just Calavo’s avocado, but their tomato, pineapple and papaya products as well, help portray the “Eat…fresh, Live…healthy, and Grow…strategically” company message. We created an inviting and mouthwatering display of Calavo’s greatest achievements of that year while satisfying their desire to show shareholders how they became the most successful grower of avocados across their 90 year history.